Watch This turned the weight-loss journey into a series of social-first moments where progress becomes possibility.

With Zepbound, we moved beyond the expected before-and-after and focused on the feeling of watching yourself do things you may not have imagined before — moving differently, showing up more confidently, and saying yes to moments that once felt out of reach.

Agency: R/GA

CD: Jake Lemkowitz

ACD, Art: Justin Horowitz

Art Director: Jameson Thornock

Copywriter: Jessica Couloute

Designer: Jacenia Schottborgh